Gas.com Inc? A Smokestack Industry Faces the E-Future

Fortnightly Magazine - April 15 2000
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Gas Executives' Forum


 

Experts discuss which strategies offer hope for cutting costs, creating a competitive edge, and meeting exploding demand. This article contains interviews with: Thomas J. Aruffo; Edward M. Kelly; and Michael Rutkowski and Chuck Beaver.

Gas.Com Inc? A Smokestack Industry Faces
the E-Future

Natural gas executives, according to analysts, are in a phase that Enron chairman Ken Lay described as the fifth of five stages of Internet awareness - beginning with ridicule and evolving to panic.

In late February, at Cambridge Energy Research Associates' annual conference in Houston, natural gas executives were openly concerned about being left behind by competitors who successfully adapt e-commerce to their businesses first. Industry analysts chalk up recent interest to several large e-commerce initiatives announced by energy companies last year.

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