Off Peak
May 15, 2001
Now Do as You're Told
Regulators count on price signals to force consumers to behave.
Boise, Idaho: Tues. Apr. 10, 2001, 8 a.m.
SENATOR CRAIG:* California is going to find that it, too, can conserve once the price begins to hit ... It will probably be the single greatest factor, that is price, that will help bring about the conservation that is necessary this summer. ...
MR. GIFFORD: I think price caps would be exactly the wrong move ... It would block the signal of scarcity. We're going to get the new supply on line, and we're going to get consumers to change their behavior consistent with that price signal.
MR. SCHAEFER: It's very difficult for me to sit here and understand what people mean when they talk about price signals. To the average consumer, there is no such thing as a price signal. It's actually price impact. ...
Off Peak
Deck:
Regulators count on price signals to force consumers to behave.<b> </b>
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