Fortnightly Magazine - April 2009

Green with Envy

Efficiency products will proliferate, for better or worse.

Recently an acquaintance of mine, who shall remain nameless, gave a diamond engagement ring to his girlfriend. She joyfully accepted the ring. But soon her joy turned to disgust when she learned that her lovely “diamond” actually was a cubic zirconium. Last I heard, she’d broken off the engagement and was dating her ex-fiancé’s former boss.

Saving Depreciation Accounting

Avoiding ‘earnings management’ requires transparency in reporting standards.

The SEC is taking steps toward substituting International Financial Reporting Standards for U.S. Generally Accepted Accounting Principles. Having certainty surrounding existing utility asset and depreciation accounting practices enhances the ability to use financial statements to accurately depict the results of operations and financial status of reporting entities.

Federalizing the Grid

Renewable mandates will shift power to FERC but pose problems for RTOs.

A recent survey conducted by the U.S Office of Personnel Management and reported by the Washington Post on March 13 ranked the Federal Energy Regulatory Commission as eighth best of some 37 federal agencies in terms “talent,” and third in “leadership and knowledge.”

Making Efficiency Cool

A new business plan for capturing big saving.

Historically, conservation has suffered from a fundamental challenge: it’s boring. But as efficiency becomes the first fuel, providers of efficiency services will begin to look more like businesses and less like government agencies—characterized by dynamic branding, with marketing strategies driven by customer science.

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