Amory Lovins, Bill Hogan, Alfred Kahn, Gina McCarthy, etc.
It's January 1, 1990. Electric utilities are vertically integrated. The '92 Act is two years off. RTOs and ESCOs are unheard of.
Coal dominates the generation mix. Control technologies for emissions of sulfur dioxide and nitrogen oxides are slowly evolving. As are gas combined-cycle technologies. Gas is drilled for vertically.
The Clean Air Act is surprisingly amended later in the year. Few are wary of climate change, aka global warming.