Here Comes the Sun

Deck: 

Growing Impacts of Residential Solar on Utility Customer Service

Fortnightly Magazine - July 2016
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The continued growth of photovoltaic solar rooftop installations in the U.S., PV, has resulted in a series of debates. Concerning reforms to utility ratemaking. Concerning the proper form and extent of subsidies for PV. And concerning fundamental changes to the utility business model.

Regulators and policy advocates of various stripes grapple with these questions. But utilities are faced with the immediate reality of serving customers who have already adopted PV systems.

What does PV mean for utilities' residential customer service operations? From helping customers with supplier selection, through installation and maintenance issues? And with billing?

To begin to address this question, we conducted two sets of surveys of residential electricity customers in the second quarter of 2016.

The larger of the two, with a sample of over one thousand respondents, was intended to provide a snapshot of attitudes towards solar held by the overall residential electricity market. We'll refer to it as the Comprehensive survey.

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