Fortnightly Magazine - March 2019

Pricing Innovation

Changing the Game

Business models will be tailored to meet market purpose and require pricing approaches that match the nature of the offering to how customers perceive value.

Chair Michael Schmitt

Kentucky PSC

"We developed a pilot program allowing periodic rate increases without filing a full-blown rate case, to reduce the time to process rural electric cooperative rate cases."

Commissioner Talina Mathews

Kentucky PSC

"We are responsible for setting rates that are fair, just and reasonable, not accepting rates that someone else has agreed to. That’s a culture change from the utility perspective."