Secretary of Energy Steven Chu

Seismic Omen

Fukushima shockwaves hit America’s nuclear renaissance.

In the aftermath of the March 11 earthquake and tsunami, questions are arising about the safety and survivability of reactors located in geologically active areas. Major changes might be required, and as a result the U.S. nuclear industry might face an existential challenge on the order of the Three Mile Island accident.

Making Efficiency Cool

A new business plan for capturing big saving.

Historically, conservation has suffered from a fundamental challenge: it’s boring. But as efficiency becomes the first fuel, providers of efficiency services will begin to look more like businesses and less like government agencies—characterized by dynamic branding, with marketing strategies driven by customer science.