A response to Dr. Faruqui’s insights regarding time-varying rates and his commentary on the Fortnightly article, “Action by Choice.”
Our goal is not to maximize participation in time-varying rates, but to maximize the combination of load shifting and customer satisfaction for all.
Time-varying rates is an effective way to satisfy customer demands.
In the 21st century economy pivoted on customer choice, opt-in is the path to tread in the provision of time varying rates to electricity customers.
Time-varying rates from the get-go – not just by opt-in.
Default enrollment for time-varying rates, with an opt-out, will reduce peak demand and far more than a default flat rate with a TVR opt-in.