HOW DO CUSTOMERS RESPOND TO REAL-TIME PRICING?

Even when the customer is a commercial or industrial organization, the answer can prove illusive.

Real-life responses to RTP depend on the entirety of the incentive and monitoring systems, group dynamics and individual personalities. Managers within an organization respond to RTP signals based on information and incentives that only they can know and comprehend. Only people employed by the organization are privy to these intangibles, which remain highly idiosyncratic within any organization.

Pacific Gas and Electric Co.'s announcement that it wants to increase energy rates by almost $1.2 billion was met with outrage by consumer watchdog organization The Utility Reform Network.

Pacific Gas has notified the California Public Utilities Commission that it plans to file a 1999 general rate case to raise natural gas rates by $506 million to maintain gas pipeline safety and reliability. It also plans to increase electric base level rates by $703 million beginning Jan. 1, 1999 to improve service reliability.

According to Fitch Investors Service, the absence of long-term power purchase agreements, coupled with the increased price volatility associated with short-term energy sales, likely will result in noninvestment grade ratings for most merchant projects.

In its new report, Power Projects in a Less Regulated World, Fitch examines power plants and how to evaluate this riskier class of projects. Now, the company would rate a good merchant power project in the 'BB' category.

Starting January 1998, New Energy Ventures will provide electricity to the first coalition of water agencies to have joined together to purchase and sell the service.

The Association of California Water Agencies Utility Service Agency has agreed to purchase electricity from New Energy for one year. It will allow members to save a minimum of $5 million annually on electric costs, depending on how many members sign up.

California-based environmental and consumer groups have launched the nation's first voluntary certification and verification program for environmentally preferred electric products.

The Green-e Renewable Electricity Branding Program aims to help consumers choose environmentally friendly or "green" products. Californians soon will see promotional materials from marketers with the Green-e Program's certification on electric products that contain at least 50-percent renewable electric content.

The Georgia Public Service Commission has established standards for issuing certificates to marketers to compete under the state's Natural Gas Competition and Deregulation Act.

Under the standards, candidates must show their creditworthiness. To compete, a marketer must prove that its capital base or other financial resources can withstand the business and financial risk and absorb losses that might occur in providing firm gas service to retail customers.

S.B. 215, which was signed into law in April, established a regulatory framework to deregulate the gas industry.

While some utilities would like to sell customers electricity bundled with local and long-distance telephone and cable television, consumers may not be interested, according to a recent survey.

The RKS National Residential Customer Assessment found that residential customers view bundled service offerings with suspicion.

"These latest findings call into question the concept of cross-functional mergers (em the idea of combining a variety of energy and communications services under a single brand for the residential market," said David J. Reichman, RKS research president.

CON EDISON renamed two unregulated subsidiaries: ProMark Energy Inc. (now Con Edison Solutions Inc.) and Gramercy Development Inc. (now Con Edison Development Inc.). Con Edison Solutions will provide electricity, natural gas and oil to commercial and residential customers in the Northeast. Con Edison Development will invest in energy and nonenergy business in the U.S. and overseas.

AES Corp. has begun construction of an 830-megawatt, gas-fired combined-cycle power plant in San Nicolás, Argentina. Nichimen Corp.

THAINE J. MICHIE, general manager of the Platte River Power authority, was named president of the American Public Power Association. Michie has more than 30 years experience in the electric power industry; he has served on the APPA board since 1990.

Lanny P. Waguespack was chosen to head CMS Gas Transmission and Storage Co.'s new Denver office. He also was named director of business development in the western U.S. for the CMS Energy Corp. unit.

Executives at two subsidiaries of Aquarion Cos. were elected to leadership positions at industry associations. Leendert T.

The FERC Uncorked?

If you have quoted Commissioner Massey accurately ("Hoecker Takes FERC Helm, Makes Assignments," Inside Washington, Sept. 1, p. 53), there is the distinct possibility that he has drunk too much wine!

Milton J. Grossman

Attorney

Washington, D.C.

Editor's Note: Our associate legal editor, Lori A. Burkhart, confirms the quote (em "I've visited his house, I've swam in his pool, I've drank his wine" (em but protects her sources.