Customer Engagement

Is the value proposition for all utility customers the same? A high-income household may expend one percent or even less of its total expenditures on electricity, whereas a low-income household may expend three or four percent, or even more.

“With the rise of VPPs, our utility clients need to engage with customers in different ways to enroll in these assets and make sure they are available to dispatch in a reliable way for full decarbonization.”

“With the rise of VPPs, our utility clients need to engage with customers in different ways to enroll in these assets and make sure they are available to dispatch in a reliable way for full decarbonization.”

“Where we are trying to change customer sentiment and get participation in programs, we had extraordinary results. We had over a 300% increase in participation in our programs after we launched the campaign.”

Households with the highest electric bills percentage have far less income on average, are generally older and have fewer earners, and are more likely to be headed by a female, to be headed by a black individual, and to reside in rural America.

The ambitious goals and timelines of the energy transition cannot be achieved without broadening and deepening consumer action.

This panel at CAMPUT 2024 on Building and Maintaining Trust: The Art and Craft of Today's Communication, examined how in today's energy sector dynamic landscape, effective communication is key to building and maintaining trust. Public trust drives participation in regulatory processes and enhances credibility. This session delved into innovative strategies and platforms.

“Here, the focus is on the high-voltage transmission infrastructure of one hundred thirty-two kilovolts and above, from an unfortunately overlooked perspective, that of the customers and ratepayers who will pay the bill.”

“What’s unique about this panel is it enables a homeowner to understand what is consuming energy in the home. That allows a few unique effects. Number one, we are able to avoid utility service upgrades if you are electrifying your home, and if you have less than two hundred amps.”

“The type of load flexibility required for dynamic system balancing in a decarbonized grid will need to go beyond the traditional energy efficiency or demand response programs that focus primarily on total energy or peak load reduction.”