Commission

Utility Advertising After Deregulation

Is spending as flat as the numbers seem to show?

1 Neal, loc. cit.; also see Beth Snyder, "Online Newspapers Helps Electric Utilities Market," , Vol. 68, No. 46 (Nov. 17, 1997), p. 58.

2 Ann Chambers, "Co-Ops Launch National Brand," , Vol. 102, No. 5 (May 1998), pp. 1-3.

3 George Sladoje, "California, One Year Later: More Winners than Losers," , Vol. 37, No. 1 (May, 1999), p. 22.

News Analysis

Fuel costs drive electric prices, but generators seem perfectly willing to pay a premium for fuel when they're getting top dollar for power.

 

News Analysis

 



 

Entergy's Grid Grab

Will tomorrow's transmission be privately funded, with the first-class seats reserved for investors?

The six o'clock news has locked its radar on California's power market meltdown, and rightly so. But that's no reason to overlook the nation's heartland, where a utility coming late to the game has set the pot boiling.

Off Peak

California high school students put their education to work.<b> </b>

Off Peak

February 15, 2001

Deregulation 101

 

California high school students put their education to work.

Jan. 11, 2001

Dear Secretary of Energy Richardson: